Football Product Review: Adidas F50 Adizero

07.02.12

Really put, the Adidas f50 adiZero is a striker’s boot. Upon first sight, the boots catch- the eye with its alluring, vibrant colors. Visual aesthetics aside, the first emotional attachment you’ll notice when picking them up out of the box is how incredibly light they are. The f50 adiZeros are so burn, in fact, that they weigh less than the box they arrived in. As such, the weight plays into the hands – or feet, rather – of those who in need of that extra step to beat their opponent and fire off a shot from impermeable spaces. While the featherweight feel seems right, it is an entirely contrastive matter when testing them out on the field. Can one of the world’s lightest boots give performance, protection and comfort?

Source: Serie A Weekly

adidas To Install The World's First Virtual Footwear Wall At Flagship London Store

07.02.12

One of the prodigious innovations in football boot technology, the miCoach was unveiled in September [ interpret all about it here ] and in keeping with their technological advances, adidas are set to launch the world’s first Understood Footwear Wall.

The VFW uses state of the art touch-vet and precision real-time 3D rendered products allowing customers to select footwear on a essential shelf, pre-ordering in a fully immersive experience. The enclosure is fully interactive allowing you to rotate the football boot to look at the upshot from multiple angles, zoom in to see the finest detail and get additional output information as well as watching supporting video material.

The new adidas adiZero F50 miCoach football boot, which will call attention to on the VFW, is another technological breakthrough from the leading sports brand. The boot is equipped with an in-built miCoach splinter enabling both professional and amateur footballers to analyse their run, distance and work rate during a game.

Source: RWD Online