Downtown shoe store alive and thriving
09.02.12
Desire a pair of high-quality shoes? You could go the www.Zappos.com route, possibly save some money, and hope that it fits
when the UPS package arrives. You could burnish Marshalls and Ross,
hoping to roll the dice and find something you after in the right
size. Or you could just walk into Brown’s Shoe Fit Co. in downtown
Hanford, like customers at the enterprise have been doing since
1911.
That’s no typo.
The century-old Midwestern business that started in Shenandoah,
Iowa maintains a foothold ignoring a changing culture that is
Internet-based, trend-obsessed and apparently in too big a hurry to
sit down and have a human being help them try on a new pair of
shoes.
If everybody went that way, Brown’s would have gone
extinct.
But amid the explosion of barrels-marketing techniques, huge sales
volumes, low-distinction products and discount craziness, Brown’s
maintains a patrons base willing to sit down, deal with actual
people and pay worthy money for a well-made shoe.
Source: Hanford Sentinel