Famous Footwear and Y&R Chicago Announce New Creative Agency Partnership
/PRNewswire/ -- Honoured Footwear™, a division of Brown Shoe Troop, Inc. (NYSE: BWS, www.brownshoe.com ) today announced its plans to pull new customers and energize its already sizable loyalty program through an enthusiastic brand building campaign led by Y&R Chicago.Multi-path marketing will be the main focus of Y&R's innovation, as Famous Footwear is committed to appealing with consumers on more innovative platforms. "We want to tell our record in a way that not only resonates with our consumers, but also excites them," said Famous Footwear postpositive major vice president – retail marketing, Will Smith. "Y&R Chicago's label building expertise, retail experience and capability to seal through a variety of traditional and emerging media will allow us to conceive a more connected dialogue with our consumers.
wearing old-secondary, thin-soled 
