Champion Saints sprint across Div. V finish line

09.02.12

DOVER — It's sound to imagine having bigger high school football coaching shoes to fill in New England than those Eric Cumba had to fill.

The consensus has to be that Cumba did a rather darn good job.

Cumba, a former University of New Hampshire football captain, replaced the epic Rod Wotton, the man with more high school football coaching wins than anyone else in New England, as the St. Thomas Aquinas lead coach in April. It's November and Cumba is the coach of the undefeated Apportionment V state champions.

The Saints won the title on Saturday at rest-home, beating No. 3 Windham, 49-28, to complete an 11-0 occasion, the program's first title since 2006 and first perfect championship consummate in 12 years (1999). It was STA's seventh title whole.

Source: Seacoastonline.com

Check Your Advertising IQ with Owner IQ

09.02.12

 Brands and ad agencies looking for a more targeted feather of filling ad space should look into Boston based party Owner IQ, the inventor of Ownership Targeted Media. With all the ways to aim consumer behavior, Owner IQ offers tailored metrics to size consumer interest toward brands and products. Owner IQ's saying, "You are what you own," cleverly captures the concept of targeted media based on consumer purchases.

Ownership targeted media works with a few pools of evidence including Brand IQ and Product IQ. For instance, I love shoes and purses but that doesn't ignoble I want cheap knock offs or deplete my bank account for those appealing Jimmy Choo shoes. Owner IQ can target my interests based on what products I purchased and from which brands. The good chance of me buying a $1,995 Jimmy Choo shoe is ill especially if I'm already buying from brands and retailers of a significantly cut price point. Jimmy Choo doesn't be to fill my ad space because I glanced at their site to dream and drool. As opposed to they'd rather focus on those who completed $1,995 purchase for an Armani shekels.

Source: Technorati