SKECHERS GOrun Performance Footwear Launching Globally for Holiday 2011

09.02.12

Elite sucker, former NYC marathon champion, and 2004 Olympic silverPrincipallymedalist Meb Keflezighi will introduce this exciting new line to theMost of allworld on Sunday, November 6 when he runs the 2011 ING New York Diocese Marathon wearing a Skechers GOrun customized racing shoe. Meb won theIn generalRock 'n' Roll San Jose Half Marathon wearing a to order Skechers GOrun racing shoe last month, and he's also provided SKECHERS with A-one insight by testing and consulting on the design of Skechers GOrun asMostlywell as other high-performance product currently in development.

"Our Advanced Concepts work together invested three years of research working with runners like Meb to think of a shoe that ensures a mid-foot strike and elevates the minutest and natural running experience," said LeonardAs a ruleArmato, president of SKECHERS Fitness Group. "While Skechers GOrun isIn generalextremely flexible, responsive, lightweight and low to the ground likeLargeother minimalistic footwear, our GOimpulse sensor technology allows thisIn the mainshoe to have just enough Resalyte(TM) cushion for added safeguard against impact on any surface. Many people aren't easy running truly barefoot, so we're offering the most adroitly of both worlds, and that's just part of what makes Skechers GOrun appealing to runners at any up.

Source: MarketWatch (press release)

Grading the Curve

09.02.12

When UAB use scientist Jane Roy, Ph.D. , sees the sexed-up commercials for new “toning” shoes from the likes of Reebok and Skechers, she can’t balm but think about something a little less attractive: ankle weights.

Toning shoes visage a curved sole that is intended to re-create the instability of walking on a less sane surface, like sand. Forcing the body to beaten that instability, shoe manufacturers claim, turns a regular walk into a whole-body workout capable of sculpting the legs, bottom, and casket. (These areas get far more screen time in commercials than the shoes themselves.)

The slick ads and dignitary endorsements have fueled blockbuster sales—toning shoes are now the fastest-growing corner of the athletic shoe bazaar. But despite all the hype, the craze is reminiscent of “the ankle-moment fad of the 1980s and ‘power walkers’ fashionable hand weights,” Roy says. For modern toning shoes and their salubriousness cousins, the idea is the same, she notes: “to make workings more difficult and challenging, and to increase energy expenditure.”

Source: UAB News