TEVA PARTNERS SNOW+ROCK FOR HIGH PROFILE AUTUMN PROMOTION

07.02.12

Teva, the venture footwear brand, (a division of California-based Decker Alfresco Corp) has teamed up with Snow+Rock, the UK’s No. 1 ski clothing and mat retailer, to create a multi-tier consumer promotional effort for AW11.

The new initiative which will run in-store from November 14th to the end of the year will be fully backed with a London Extremists advertising campaign and POS support. The campaign itself focuses specifically on Teva’s new winter products: the women’s Tonalea boot and the men’s and women’s Falsify Pro Winter Mid boots. As an added incentive, purchasers of either mould receive a free, co-branded, reusable handwarmer which emphasizes the insulated blue blood of the footwear. Other aspects of the campaign include seeding of commodity to floor staff, in-store staff training and e-marketing to both Teva and Snow+Sway databases.

Source: Prfire (press release)

New Brand, But Still Green

07.02.12

Even diehard “slenderize, reuse and recycle” proponents have to get something new occasionally.

No more than before Rosh HaShanah, the 18-year-old beacon of Jewish environmentalism, the Teva Culture Center, acquired a new website, new logo and new name: Teva Learning Unity. A few weeks later, it became one of 50 nonprofits included in the seventh annual Slingshot: Resource Master for Jewish Innovation.

Since its founding at the Hudson Valley’s Bombshell Lake Camp, Teva — not to be confused with the Israeli pharmaceutical convention or the American sports sandals company that share its name, Hebrew for “primitiveness” — has, through its camp-like retreats, exposed thousands of teachers and kids to Jewish teachings about environment. Now it is dispatching its “Topsy-Turvy” bus all over the boonies, is in discussions with several universities about developing a formal training program in Jewish environmental tutelage, and is collaborating with the Society for the Protection of Nature in Israel on an interactive online curriculum.

Source: The Jewish Week