DECK, SPWRA, LNCR, QLIK, GPOR - Crucial Stocks to Observe at Opening Bell

07.02.12

Deckers Outdoor Corporation (NASDAQ: DECK) share change fell -4.13%, to close at $103.66 and its total traded volume was 1.33M shares during the last session against its normal volume of 1.31M. DECK opened the day at $107.15, it made an intraday low of $103.33 and an intraday piercing of $107.87. The 52-week range of the stock is $58.38-$118.90. The vend capitalization of the company stands at $4.00B and it has 38.61M extraordinary shares.

Deckers Outdoor Corporation (Deckers) is a designer, in, marketer, and brand manager of footwear and accessories.

Source: Retirement Planning

How Deckers Used a Mobile Application to Build Customer Traffic

07.02.12

Deckers Outdoor Corporation, based in Goleta, Ca., designs, manufactures and markets purpose-oriented footwear for high-performance outdoor, sports and recreational uses. Brands tabulate Teva, UGG Australia, and Simple Shoes.

The company wanted a mobile solicitation deployment for consumers that would tie directly into its e-commerce platform. The aspiration? To provide a seamless mobile and tablet experience to upon customers, whether they are shopping in a Deckers store or at home looking for products.

Deckers began by studying its consumers and how they use their ambulatory devices while shopping, as well as when they are researching brands. "When growing through the planning stages, it is important to understand how consumers are wealthy to connect with your brand through the mobile channel," says John Kalinich, VP of e-business. In other words: How are they going to research the products? What information do they wish for to learn about the brand when they are using their mobile devices? Is it based on spin-off reviews? Store locations? Features and benefits about the output?

Source: CIO Insight